On Sunday 25th and Monday 26th September 2011 over 1000 people attended the Milano Hair Show.
Organised for the first time in 1983 by London Hair Stylist Tony Rizzo, the Alternative Hair Show has always been an event gathering creative artists from all over the world, with the purpose of raising funds for the research against leukemia, lymphomas and other blood cancers. Over the last 28 years, $8 million pounds has been raised.
The show promised hair trends and new ideas for professionals who want to keep up to date and are looking for creative inspiration for their salons. Demonstrations were given by leading Hair Stylists from major companies in the sector.
Italian contestants, selected in the previous months according to the photos of their creations, showcased their talent and their “visionary skill” dressing, making up and styling models that paraded in a total look catwalk where the key word was creativity.
The winner will have the opportunity to fly to London to take part in the International Visionary Award on October 16th, 2011.